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To
the editor: Rhona
L. Ferling=s
article, AHeading
for Conversion?@
in the January issue is an excellent, balanced discussion of the current
state of demutualization. What
is particularly interesting are the Astandard@ objections and fears about
demutualization it cites, which, once investigated, turn out to be virtually
without merit. To set the record
straight, I=d
like to take a swipe at a few of the straw men that were lurking in
Ms. Ferling=s piece. The
article discusses the volatility of the stock market and the pricing
of Equitable Life=s
shares. However, there is no
reason to be scared of the stock market if you have knowledgeable advisers. True, Equitable=s Aforced@ demutualization and a dip
in the Dow last July caused the stock to be priced lower than what had
originally been estimated. Yet
recently the stock closed at 16 e,
an 85% increase in market value in six months. Did
Equitable leave too much on the table for its policyholders? Maybe,
but what=s
wrong with that? One purpose of a demutualization is to unlock the equity
a policyholder has in the company, which otherwise would be inaccessible
except in a liquidation. (And
we all know how much is left for policyholders in those situations.) Why shouldn=t
policyholders be rewarded for their loyalty to the company? Not
convinced, the straw man retorts, AThe stock price can go down, too.@ But even we laymen know that
stock prices usually drop for a particular reason, such as bad operating
results. Consider that as another
warning bell to management, one that is not heard when the company is
in mutual form. Another
downside noted in the article is that stock companies have to focus
on short-term earnings and cannot operate in a long-range environment.
This is another shibboleth.
Sure, it would be nice to show great quarterly results, but no
chief executive sacrifices his or her long-term prospects for short-term
profits. If you don=t
believe me, Warren Buffett is quoted on the November 23, 1992, cover
of Forbes as saying, AI don=t worry about one quarter=s results.@ It
also is not true that the minute a company converts to stock ownership
corporate raiders will be at its doorstep. First, the corporate raiding business isn=t what is used to be: Mr. Bilzarian is on work
release, Mr. Icahn has just slunk away from Trans World Airlines and
Mr. Pickens is back in Texas hitting dry holes.
The junk-bond market for corporate acquisitions virtually has
disappeared and banks are not too interested in doing highly leveraged
transactions. Furthermore, if the demutualization is properly planned and executed,
the stock company will have
significant anti-takeover defenses in place.
Finally, several states, including New York, have anti-takeover
provisions in their demutualization statutes to give the converted insurer
the opportunity to get on its feet as a stock company and to deploy
any proceeds from the sale of its securities. Demutualization also is attacked as being too expensive. Its benefits, however, are undisputed and tangible.
Stock companies, unlike mutuals (unless they have great earnings),
are unable to attract real capital. Real capital doesn=t have to be repaid like surplus notes, and a
company can go to the well for additional capital again and again. How many times can a company sell its home
office or receivables? Let=s face
it, a demutualization is a complex transaction requiring a lot of expensive
talent. The expense is just
another cost of doing business and if your company is able to sell securities
in the transaction, this expense is not charged against earnings but
netted against the proceeds. In
effect, the stockholders carry the cost of the deal. But the naysayers counter that converting to generally accepted
accounting principles is difficult.
While this is true, mutual companies are going to have to adapt
to GAAP anyway. Moreover, most
businesses, including insurers, account for their results on a GAAP
basis. In the last five years, even the banks and
thrifts have been forced, by law and regulation, to give up regulatory
accounting procedures and institute GAAP.
And if Rep. John Dingell gets his way, all insurers that obtain
federal certificates of solvency will be required to account for their
operations under rules to be promulgated by the Financial Accounting
Standards Board, and that=s GAAP. Another misconception discussed in the article is that in a stock
company policy dividends are diverted to the stockholders. As Ms. Ferling points out in her sidebar on
Equitable=s
transaction, New York law required the insurer to establish a closed
block of business to Aguarantee
the dividend scale.@ There=s
nothing in any other state=s
demutualization statute that would prevent a company from taking this
precaution. Indeed, all demutualization statutes require Afairness to policyholders@ as the sine qua non of the
transaction. While having a
closed block shouldn=t
necessarily be required, it certainly is evidence of the company=s attempt to treat its policyholders
fairly. Finally, Ms. Ferling notes that there=s a Acatch-22"
in the demutualization game: If
your company doesn=t
have the Equitable name, needs capital and has had a few bad years,
no one is going to buy its stock, and if the company is healthy and
profitable, why bother? This is simply not true:
Several private investors are currently seeking investment opportunities
in the mutual insurance arena. While
it would be great to find a gem, these investors are realists. What they want are companies that have good management with a good
business plan. There are innumerable ways to structure a demutualization. Companies are often surprised by the amount
of interest the local community has in investing in them. That interest runs from the curious (those
who want to know what=s
been going on in that big building for the past 100 years)to the selfish
(political types who want the company to succeed because it provides
nice, nonpolluting white-collar jobs).
Witness the amazing success of the recent rash of rights offerings
by capital-deficient savings banks.
Most, if not all, of those deals have been oversubscribed. If your company has plenty of capital, should you demutualize anyway?
Maybe, if it is advantageous to do so.
Why wait until you=re
under the gun? If you do it when it is an option rather than a necessity, you will have more control
over the process. It=s always
easier to criticize than it is to act.
Critics take no risks, and consequently, share in no rewards. The rewards of demutualization can be great.
In a way, conversion to stock form sets a company free from the
handcuffs of a 19th-century form of corporate organization and heads
off a shotgun wedding with an incompatible company. It also removes the risk of being sued by a
joint venture partner for usurping a joint venture opportunity and eliminates
conflicts of interest associated with serving on the board of a downstream
holding company. Once the homework is done, the demutualization boogeymen pretty much vanish. Demutualization is a grueling process, but it=s worth it. Ask the companies that have done it. |
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